We're trying something new at ComNet18. This year we have a Second Stage where we will host three special, more intimate, keynote experiences. Our aim is to put you and your questions front and center with some of the most thoughtful, innovative, and accomplished thinkers working in comms for good.
What's in our way?: What Research tells us about what we are all up against
As a network of communicators for good, we come to this convening with unique perspectives on the issues we care about and are committed to addressing. Years of research on American culture shows that the issues we work on have more in common than we might think.
There are a set of cultural myths that run under all of our work and challenge our efforts to engage audiences, build support, and make change on our causes. These myths are deep and durable, but because they challenge all of our work, there is power in working collectively to address them through the messages we create and the stories we tell.
This session will examine the nature of these cultural obstacles, the ways in which they inhibit audience engagement and action, and what we can do to collectively confront them. Participants will witness these cultural models by examining the research, real life examples of where they have stopped good work in its tracks, and evidence-based message frames that can give rise to new ways of seeing the importance of our social issues and supporting the actions that will solve them.
- The ways in which three specific cultural myths inhibit the public’s ability to engage with our issues, understand the nature of the societal problems we work on, and support our solutions.
- What 15 years of research can tell us about our culture and the obstacles our messaging meets when deployed to the public.
- Evidence-based techniques and frames we can deploy to help the public understand our causes and support the solutions we offer.
Live Stories Change Lives - a Storytelling Showcase
- Tracey Miller Segarra, Storyteller, Tracey Segarra Productions
We all know that true stories, well told, can change hearts and minds and connect us as a community. Come hear four accomplished storytellers share intimate, hilarious, heartbreaking personal stories that will break you down to tears and lift you up with joy.
- The elements of a good story.
- You need more than facts and figures to touch hearts and minds.