ComNet18

The Communications Network Annual Conference

ComNet — The Communications Network annual conference. 

From Thought Leader to Successful Author: How to turn your particular expertise into a rewarding book and a bigger platform

Pre-Conference Workshops-4.png
Pre-Conference Workshops-4.png

From Thought Leader to Successful Author: How to turn your particular expertise into a rewarding book and a bigger platform

from 135.00

If you or your boss is an expert in their field – and want to be seen that way by others – there’s a good chance you have been told to write a book. And with good reason: the book has become the core currency of thought leadership and the surest foundation for building a solid platform that will raise your profile, expand your reach, and ultimately position you and your enterprise for bigger things.

But wanting a book and having one that’s worth putting your name on are two different stories. Indeed, what many aspiring authors are not told, and soon come to realize, is just how challenging it is to birth a quality book in today’s increasingly crowded and fast-changing thought leadership marketplace.

In particular: How do you find the time to write? Or if you don’t have the time or talent to write it yourself, how do you find a well-matched ghostwriter? How do you figure out whether to go with a traditional publisher or explore the growing universe of self- or custom-publishing options? And perhaps most importantly, once you have it written, how do you get the most bang for your book and leverage your product into worthwhile return on your investment?

To help make this challenge a little less daunting and more digestible, and demystify the insular publishing process, Gotham Ghostwriters President Dan Gerstein will offer a primer on the best practices for bringing a value-adding book to life.

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