ComNet18

The Communications Network Annual Conference

ComNet — The Communications Network annual conference. 

Do You Need to “Change the Narrative” About Your Cause?

Pre-Conference Workshops.png
Pre-Conference Workshops.png

Do You Need to “Change the Narrative” About Your Cause?

from 135.00

Cultural narratives are common ideas about people and society that shape our perceptions of the way things are and our preferences for the way things should be. For example, one powerful narrative in American culture says: “The sole responsibility of business is to maximize profits.” That idea thwarts progress on a myriad of business practices and public policies that could make the world a better place—from preventing pollution to paying good wages.

Many change makers struggle to overcome narratives like these that dominate public conversation and policy debates. But you can turn the tables—by learning to disrupt negative narratives and drive new ones.

This session will introduce a systematic approach to driving narrative change. We'll also share new tools and research from American Aspirations, a project of the Ford Foundation and Hattaway Communications.

Are you a member of The Communications Network?:
Add To Cart