As the chief marketing and strategy officer of Truth Initiative, Eric Asche develops some of the most successful, life-saving public education campaigns in history — including truth®, which is ubiquitous in pop culture and was named one of the top campaigns of the 21st century by AdAge.
Asche is known as a creative leader and was named a top health influencer by PRWeek in 2016. He is attached to campaigns that have won hundreds of industry awards, and most importantly, have been credited with saving hundreds of thousands of young people from becoming addicted to cigarettes.
Before joining Truth Initiative, Asche worked at the ad agency GSD&M in Austin, Texas, where he developed a portfolio of brands including AT&T, Southwest Airlines and Rolling Stone. Prior to GSD&M, he was part of a business development team at a technology startup during the dot-com boom … and bust. You can ask him about the lessons he learned over a beer.
Asche lives in Washington, D.C. with his wife and three small boys. As such, he consumes copious amounts of coffee.